Squonk: Hand to Hand Marketing Campaign
Arts Commons Squonk: Hand to Hand - 30-Second Ad
Since their first big show in a Pittsburgh junkyard, Squonk’s productions have taken the group to Off-Broadway, Broadway, America’s Got Talent, Europe, Asia and all over the United States. The group has released nine albums of its progressive rock, a blend of styles featuring driving rhythms and hypnotic riffs. Squonk’s productions have been seen by over 1 million people live and by over 14 million on network TV. The Squonk: Hand to Hand show came to Calgary summer of 2022, with seven shows spanning over three days at the end of August. The event was free and for all ages out at Olympic Plaza.
The Needs
Arts Commons Squonk: Hand to Hand Mall Directory
Our marketing strategy expanded to include as many audiences as possible with our ad spending. New additions to this strategy include CTS residential and public monitors, TV promotion and video ads to be displayed in mall directories, amongst our regular marketing advertisement buys. Outdoor monitors were provided for the show and required a presentation to run alongside the performances, including sponsors, dates and times, concessions, and upcoming company shows. Outdoor monitors were provided for the show and required a presentation to run alongside the performances that would include sponsors, dates and times, concessions, and upcoming company shows. The branding concept for this show stands out above the rest when aligned with the other shows in our roster, and adapting this design to other platforms was a very daunting but enjoyable experience.
Arts Commons Squonk: Hand to Hand Social Ads (Above, Left to Right): Facebook, Instagram Story & Instagram Post, (Bottom Left) Ctrain Ad (No Audio), and (Bottom Right) Office Monitor Ad (No Audio).