Sherpa’s Branding Spotlight

Left: Sherpa’s Branding Spotlight: GreenKids
Bellow (Left to Right): Sherpa’s Branding Spotlight: Empire Machinery, Careica, Steele and Acquire

The Needs: As a mini-series, Sherpa Marketing wanted to showcase the range of designs and rebranding abilities the company provides to their clients. The goal for this project was to create a logo animation that best reflects the new look of the brand.

The Execution: The start of the project began with creating the base template for the mini-series with the colours and series title card. Once the identity was created for the series, the individual logo animations for each brand came one by one. The written pieces were created by the lead social media producer and approved by the lead art director.