Sherpa Marketing Holiday Social Posts

Left: Sherpa Marketing Holiday Social Posts Compilation | Bellow: Static Images of Social Media Posts

The Needs: Fun and playful social posts for holidays. The social posts required the company logo to be present and to keep the design and color scheme in line with branding guidelines. 

The work ethic for creating these social posts begins with gathering images for a mood board. Once a rough mood board has been completed, the rough sketches ensue; these rough sketches are pitched to the Internal Manager for approval. When a sketch is approved, the assets for the idea are created in Adobe Illustrator and organized for animating. The social post is animated in Adobe After Effects. The social posts are sent to the Art Director and Internal Manager for review.