Judith Hill Marketing Campaign
(Left) Arts Commons Presents Judith Hill - Digital Ad
(Bellow) Judith Hill static digital ads in various sizes
Judith Hill is a Grammy Award-winning artist. Her debut on the fourth season of NBC’s The Voice skyrocketed her to stardom and has obtained notable fans like Prince, Josh Groban and John Legend to name a few.
Under the supervision of the marketing and communications manager, the digital ads for the Judith Hill performances ranged from dynamic ads, TV ads, and email campaigns to an outreach of subscribers. It was during this time, the campaigns were expanding to include a wider variety of ads to create a more dynamic campaign for wider audiences.
The Execution
(Right) Judith Hill TV Ad
(Bellow, Left to Right) Hero banner on the Website and Website Show Page
The video and email campaigns had gone through vigorous proofing processes throughout the company before they were distributed to the general audience. This was to ensure that the sponsors included in our longer-form content were up to date. The smaller, static ads for social media contained the manager and head of the department before distribution. The designing process for this campaign had been a smoother process than other campaigns thanks to the assets that were provided to us for marketing uses.
