Champs Halo Loyalty Card
Above: Final Card Design - Mockup | Bellow: Final Card Design - Full Design
The project's goals were to design a loyalty card for Halo Halo drinks sold at the restaurant and food truck. The loyalty card must include the Champs Food Truck logo, titling the cards as a loyalty card with a clear indication of the deal (buy 8 and get the 9th free), and their social media handles.
The Execution
Bellow: Rough Draft Designs
The initial concept designs were very broad, and thus narrowing down the designs and ideas became an unexpected challenge. During the first pitch meeting, three designs (not including inverted color schemes) had been present. The primary software for designing the cards had been Adobe Illustrator. The mockups had free templates and were created in Adobe Photoshop.
