Buoyancy Works Explainer Video

The Company: Buoyancy Works Software Corporation is a Canadian wellness tech and behavioural insights company. Buoyancy's goal is to support job seekers in their emotional and motivational challenges.

The Needs & Execution

The goal of the explainer video was to communicate the value of the Buoyancy app to unemployed Canadian job seekers. The final deliverables included a standard 16x9 ratio video, a square ratio for social media, and a logo animation. 

With guidance from the creative director at Buoyancy Works, I created mood boards and storyboards to present to the team. Once the creative was signed off, the graphics were in production to prep them for animation. The animated graphics were created in Adobe Photoshop and animated in Adobe After Effects. The final results took over 44 hours over six weeks.